LETTER TO CBC MANAGEMENT AFTER ANNOUNCEMENT OF COMING CHANGES BY SENIOR MANAGEMENT
CBC’s President and its Vice-president for English Broadcasting spoke in radio interviews about technical matters, using words like “mobility” and almost not a word about content.
It is CBC’s degraded content that deeply concerns those concerned about CBC, not technical matters.
Of course the hope is that technology will reduce costs and that is good but far, far from sufficient.
CBC today – and I speak to CBC Radio, the service I have long used – is fast approaching irrelevance. The emphasis on pop music, on being almost an amateur-tryout outlet for hopeful wannabes, has swamped everything.
Appointed new hosts over recent years are a collective disaster: Jian Ghomeshi, Gill Deacon, Brent Bambury, Matt Galloway, and one or two others are simply uninteresting minds, yet they dominate the schedule, people who talk in trivialities about celebrities and pop music and never utter an incisive word. Even guest hosts on shows now are often of the same poor quality, people who cannot conduct an interesting or informative interview, for example the “The Current”’s summer host, a person of minimal apparent talent
CBC Radio’s broadcast news is filled with trivialities, unexamined notions, pointless “soundbites,” even errors, and virtually no digging-in to anything, besides being annoyingly and infinitely repeated. I am amazed at times on hearing a story on so-called national news that no editor said before putting it on air, “Well, that raises more questions than it answers.”
There are only a few hosts left worth hearing: Anna Maria Tremonti, Bob McDonald, Eleanor Wachtel, Michael Enright, and one or two others. Considering the ages of these excellent few, what comes after them? More dull mediocrity, without a doubt.
Instead of a broadcast service featuring Canada’s best, something of which we can be proud, something which informs, you’ve been building an all-day Ed Sullivan Show.
Content is everything, no matter how you distribute it. And content IS CBC Radio’s crucial problem, and the people who created the situation remain blind to what they’ve done. A few more such changes, and I just won’t bother ever tuning in.