Archive for the ‘CBC PUBLICITY EXPENDITURES’ Tag

JOHN CHUCKMAN COMMENT: CBC SPENDS A LARGE SUM ON 75TH ANNIVERSARY PUBLICITY – SUCCEEDING ONLY IN REMINDING US WHAT WE’VE LOST   Leave a comment

JOHN CHUCKMAN

POSTED RESPONSE TO A COLUMN IN TORONTO’S GLOBE AND MAIL

I wouldn’t have minded the expense had there been something genuinely to celebrate.

Instead such occasions only remind one of how far CBC has fallen.

And in doing this, current senior management has made a terrible strategic mistake, having partially or fully alienated its traditional listeners and supporters.

No one can doubt that the dark bulk we call prime minister is going after CBC eventually.

Why would the man who does things like end the Wheat Board without farmers’ approval or destroy the gun registry (against general public support) or end public support of election costs hesitate?

The man has a tyrant’s mindset, and he is quietly dedicated to turning Canada into a pathetic imitation of the United States by virtue of a 39.6% mandate – which is to say, by virtue of no mandate at all, but a purely technical victory in our flawed election system.

CBC’s current senior management has managed to destroy a good deal of what was valued by listeners while not really succeeding in gaining a hoped-for huge new audience.

How else could it be, stuffing dull mediocrities like Jian Ghomeshi, Evan Solomon, or George Stroumboulopoulos down our throats? Or playing the low end of popular music in a desperate effort to gain young listeners? Or its repeated wading up to its armpits in favoritism and nepotism, while mouthing stuff about prejudice of various kinds? Nepotism is prejudice of the most blatant kind.

CBC has no hope of being a hugely popular network, unless, that is, it just becomes like other networks, in which case, there is no case for keeping it.

It should be a showcase for Canada’s best in ideas, conversation, music, the arts, and comedy, and that necessarily means an appeal that is quite different than all the commercial networks. Not everyone wants to listen to the best, just like not everyone likes the opera or the ballet, but it should be there for anyone who is interested.